Batesville Partners with Aftercare.com to Provide Personalized Outreach to Families
BATESVILLE, IN. – Batesville, a leading provider of high quality products and innovative technology solutions to funeral homes, announced a partnership with Aftercare.com that will allow funeral directors to continue to support families during the twelve months after a death occurs through personalized communications that recognize milestones in their loved ones’ lives. The automated outreach program is a new value-added service for Batesville website customers that further enhances the family’s overall funeral experience.
“The relationships we have with our loved ones are not broken by death,” said Debby Neubauer, vice president of marketing for Batesville. “Our memories stay with us, and the sense of physical loss is amplified on birthdays, holidays and other special occasions.”
The Aftercare Card Program™ allows funeral directors to continue to support families in their grief journey by sending a personalized sympathy card following the death, and remembrance cards honoring a loved one’s birthday, the Christmas season and the first anniversary of their passing. All four cards can be customized with digital signatures, logos and messages to reflect the funeral home’s brand. Families also receive a follow-up survey six weeks after the service so they can provide feedback on their experience – via mail or through an online review.
“Reaching out to families on those difficult days in the first year reinforces that you care, strengthening relationships and building loyalty that can lead to future business,” said Ellery Bowker, CEO and founder of Aftercare.com. “Our system automates the scheduling and fulfillment processes to ensure a consistent high-touch experience for every family.”
Aftercare.com designed its card program to give funeral directors maximum flexibility. They can decide on a case-by-case basis which families to enroll and then step back and let the process work. The decedent’s information is automatically pulled into Aftercare.com from the obituary, avoiding duplicate data entry. From there, everything from printing and mailing cards to providing reports on survey feedback is managed by Aftercare.com’s team of professionals.
Every family’s journey through grief is unique. The Aftercare.com program complements other grief content and resources already available free of charge to Batesville website customers, including a library of professional materials by international grief expert Dr. Alan Wolfelt.
The Aftercare Card Program is now available to Batesville Web Pro customers. For more information or a tutorial on how to start using the program, call the Batesville Technology Solutions team at 877.287.8661 or send an email to Technology.Sales@Batesville.com.
ABOUT BATESVILLE
Batesville (www.Batesville.com), a wholly-owned subsidiary of Hillenbrand, Inc. (NYSE:HI), is a leader in the death care industry in North America, offering a comprehensive portfolio of Burial Solutions, Cremation Options, Memorial Solutions and Technology Solutions. For more than 125 years, Batesville has been dedicated to helping families honor the lives of those they love.® Batesville’s innovation has changed the face of funeral service, from advancements in manufacturing and quality to patented features and memorialization offerings, technology and web-based solutions, and profit-enhancing merchandising systems. Our history of manufacturing excellence, product innovation, superior customer service and reliable delivery has helped Batesville become – and remain – a market leader.
ABOUT AFTERCARE.COM
Aftercare.com helps funeral homes build relationships and create customer loyalty by maintaining contact with families after the service is over. The automated Aftercare Card Program™ lets funeral directors focus on serving at-need families and still let previous families know they are thinking about them and are there for support. Aftercare.com serves funeral homes across the United States and Canada.
