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What is Dignified and Who is the Judge?

The Market is the Market and They Get to Decide!

July 9, 2017

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.

What is Dignified and Who is the Judge?

That’s not dignified! This is something that is said far to often in this profession. I hear it everyday. ‘We can’t do that kind of content, it’s to edgy, our customer doesn’t respond to that, it’s not dignified.’

This is a video I recorded as a response to the funeral directors that say ‘that’s not dignified’. I share the importance of why you should step back, breathe and analyze what type of marketing your audience actually engages with it. The market gets to decide.