FrontRunner Professional Introduces the Funeral Industry’s First, Two-Way Integration with Facebook

Funeral Home Marketing Funeral Industry News Funeral Industry Press Releases October 17, 2016

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FrontRunner Professional Introduces the Funeral Industry’s First, Two-Way Integration with Facebook

FrontRunner Professional today announced the release of the industry’s first two-way integration between Facebook and a funeral homes’ online obituary pages.

This new integration does much more than just connect a funeral home’s website to Facebook. It shares real-time data. Visitors can leave a condolence message on the funeral home’s website or a comment on the shared Facebook tribute page and the connector takes care of sharing the messages between the two platforms to ensure words of condolence are never missed.

“Facebook is the largest online community that exists in the world, connecting millions of people every year. When coupled with the fact that Facebook is one of the top sources of traffic for funeral homes today, it was natural for us to start thinking about how we could better connect funeral homes with their families using social media in a way they’ve never been able to before. Our goal was to help funeral homes improve the experiences they provide families, plain and simple,” says Jules Green, COO of FrontRunner Professional. “This is one of many advanced integrations we are working on to help set funeral homes apart and we’re really excited about where things are headed with not only the Book of Memories tribute pages but our entire company. The industry is in for some big changes and we’ll be there front and center helping our clients better connect with their families” adds Green.

Furthermore, this new integration with Facebook and the Book of Memories does not compromise user security or a funeral homes reputation. Though the feature automatically links the two channels, funeral homes are still able to use the popular filter option that, if turned on, allows the funeral home or families to monitor the content that can be seen on the online memorial.

“For us, simply introducing an integration with Facebook was not enough. We wanted to make sure funeral homes had the flexibility to monitor and remove any comment if it was ever needed. We also knew how important it was to keep all condolence messages in one place, not scattered around the Internet. This integration bridges the funeral home’s website with Facebook to ensure all messages are brought back to one area: the funeral home website where the family is sure to not only see them, but be notified of them,” concluded Green.

FrontRunner is the leader in innovative integrated technology and marketing solutions designed to help funeral professionals run their business more efficiently and excel in their markets. To learn more about all that FrontRunner can do for you firm, book a free strategy session at, call Jules Green at 613-453-9476, or stop by FrontRunner booth #3533 at next week’s NFDA convention.