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Death: Your Days are Numbered

September 14, 2016

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.

Death: Your Days are Numbered

Guest article provided by: Mylestoned

In the next decade — ironic as it may seem— death will meet it’s maker.

More specifically, the death industry — the $21b a year operation that deals with end-of-life services including grave plots, headstones, funerals, and body “disposal” — will enter into a cash flow death spiral.

Take a good look at the chart below. Spend a moment with it.

If you are in the death industry: Do. Not. Glaze. Over. It.

It is your future.

Before you read anything else: Breathe.

In. Out. In. Out. (drink some water and, please, have a seat if you’re feeling a little lightheaded).

Let’s talk positives. The black line — a rise in US deaths due to the aging of the baby boomer population—has been long hailed as a forthcoming golden age for the funeral industry.

Death rates will rise. That is true. As a funeral director or service provider, it’s hard to not get excited by that (from a business perspective, not a personal one).

But here’s the rub: The purple line.

Oh the purple line. For shame.

The purple line is funeral industry revenue. YOUR money. And that money is dissipating.

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