New Leadership Joins MKJ Marketing
MKJ Marketing announced today that it is growing the executive team. Courtney Gould Miller will assume the roles of chief operating officer, legal counsel, and head of MKJ’s new digital marketing division. Miller will oversee MKJ’s operations and hundreds of active client projects while expanding on digital marketing services, including website design, online advertising, paid and organic search, email marketing, social media, and blogging.
Drawing upon her experience representing Fortune 500 companies as an attorney with Top 50 international law firm O’Melveny & Myers LLP in Los Angeles, California, Miller will advise clients on best practices for business strategy and risk management. Her legal practice focused on international trade and litigation, leading her to work with death care industry clients importing abroad and establish the first death care import-export summit to talk about what funeral and cemetery professionals should consider if importing caskets and memorial products abroad.
Beyond her legal acumen, Miller is a “go-to” resource in digital marketing, having leveraged search, social media and blogging to engage with clients and peers about doing business in China. Through her studies in Duke University’s Digital Media and Marketing Certification, she will employ the latest marketing techniques that drive traffic and leads to client websites and e-commerce platforms.
“Many of our clients know Courtney as a speaker at Selected Independent, Preferred Funeral Directors International, and MKJ Marketing seminars,” said MKJ Founder and President Marilyn Jones Gould. “As our daughter, Courtney grew up in the industry watching Glenn and I work with clients on their marketing objectives, so she understands the death care business intuitively. And as a lawyer, she brings a wealth of information from other industries, including health care, technology, and hospitality. Already, we see clients looking to her for advice on challenges they face in their business, in particular for digital solutions.”
“Interacting with funeral home and cemetery management personally and professionally made moving into this business role a career choice,” said Courtney Gould Miller. “MKJ clients are successful because they invest in their businesses and innovate; that’s why MKJ is an exciting place to work. I look forward to continuing MKJ’s tradition of excellence and wonderful relationships in the death care industry.”
While practicing law at O’Melveny & Myers, Miller was selected as a Rising Star by California Super Lawyers, a designation reserved only for 2.5% of lawyers in the state. She served on the Board of Trustees for City Scholars Foundation, which provides training to non-profit executives in effective management, financial leadership, and board development. She graduated Magna Cum Laude with a B.S. from Vanderbilt University in Nashville, Tennessee in Human and Organizational Development, and she earned her law degree with a Business Law specialization from University of California at Los Angeles.
MKJ Marketing is a full-service advertising, training, and research firm that serves funeral homes, cemeteries and death care industry clients. For more information, call MKJ Marketing at 888.655.1566, or visit MKJMarketing.com