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Outshine Competitors and Boost Business Operations

April 14, 2015

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Outshine Competitors and Boost Business Operations

Dan Isard, founder and president of The Foresight Companies, will be sharing 10 big changes that can transform your funeral home at the Tenth Annual Funeral Service Business Plan Conference, Nov. 19-20, in Glendale, Arizona. He’ll be joined by eight other experts.


 Join Your Peers at the Funeral Service Business Plan Conference

There’s a reason why top funeral home owners, managers and professional staff eager to march up the ladder invest their time and money to come to the Funeral Service Business Plan Conference: They know it pays off – for them and their families.


When you come to the Nov. 19-20 conference at the Renaissance Glendale Hotel & Spa in Glendale, Arizona, you’ll discover proven methods to boost market share and outshine competitors.


“We’ve gathered some of the top thinkers and funeral home operators in the profession, and they’ll deliver insights, guidance and tools that will enable attendees to help more families,” said Thomas Parmalee, editor of Funeral Service Insider, which is coordinating the conference.


At the conference, you’ll learn how to:


  • Hire, retain and develop top talent.
  • Appeal to consumers with savvy marketing.
  • Avoid seven routine errors that add to overhead costs.
  • Position your firm for a sale or capitalize on opportunities to expand.
  • Provide value to families with aftercare programs.
  • Forge stronger connections with hospice care providers.
  • Reduce accounts receivable.


The experts who’ll be speaking at the conference include:


Beverly Brown is the community outreach programs manager for Foundation Partners Group, a funeral home consolidator in Orlando, Florida. She assists its 45 locations in 21 markets in implementing outreach in the communities they serve.


Alan Creedy is a business strategist who helps funeral home owners. He regularly blogs and provides business guidance via his website at He has a degree in psychology and is a certified public accountant.



Outshine Competitors and Boost Business Operations – Page 2 of 2


Bill Ford is the president of SESCO Management Consultants, which is a human resource and management-consulting firm that serves a multitude of industries in all 50 states.

Ernie Heffner is president of Heffner Funeral Chapels & Crematory in York, Pa., which includes seven funeral homes. He graduated from the Pittsburgh Institute of Mortuary Science where he lectures annually.


Dan Isard is founder and president of The Foresight Companies in Phoenix, and the author of several books related to funeral service, including “The Complete Preneed Perspective.”


Jake Johnson is the president and CEO of Johnson Consulting Group and a past board member of the Funeral Service Foundation. As the CEO of Johnson Consulting Group, he’s followed in the footsteps of his father, Tom, to become an innovator, change agent and thought leader in the funeral profession.


Dan Katz is the president and creative director of LA ads, a marketing agency that has worked with numerous funeral homes and cemeteries, including Stewart Enterprises and Mount Sinai Memorial Parks.


Lacy Robinson is the director of professional development for Aurora Casket Co., and she prides herself on being a problem solver with a creative mind. She is a certified funeral service practitioner and a certified funeral celebrant.


Kim Medici Shelquist is the senior vice president of planning and development with Homesteaders Life Co., overseeing its strategic planning and project management process.


Sign Up Now, and Get These Bonuses!


Bonus #1: Get FREE ADMISSION to a tour and reception at Camino del Sol Funeral Home, which was founded and is operated by the Darby family. The funeral home includes the Garden of Eternal Memory Cemetery, a serene and beautiful cremation only cemetery.


Bonus #2: Sign up by Aug. 30, and you’ll get our early-bird rate, which saves you $100 off each registration!


Bonus #3: Continuing education credits are available for registrants from most states. Be sure to ask us for details.


To learn more about the Tenth Annual Funeral Service Business Plan Conference, visit or call 800-500-4585 and select Option 1.