ASD Celebrates Successful 2014 Along with a Record-Breaking New Years Day
Media, PA—ASD – Answering Service for Directors welcomed the beginning of 2015 with a new statistical milestone. On New Years Day, the company sensitively handled more than 2,050 first calls. This set a new record as the highest number of first calls ASD has answered in a 24-hour period.
During the week between Christmas and New Years, more than 13,219 First Calls were answered by ASD, representing $66 million dollars in potential revenue for funeral homes. During that busy week, 83 percent of all calls were answered on the first ring and 97 percent were answered by the fourth ring. ASD tracks statistical information through the company’s exclusive RingTracker feature to help forecast daily averages and ensure that every call is answered promptly.
“When looking at statistics from ASD, one must always keep in mind that each one of these calls could represent the worst day in someone’s life,” says ASD Vice President, Kevin Czachor. “While other answering services have difficulties keeping up with the call volume on holidays, we’ve taken measures to ensure families are assisted without delay. Our Call Specialists will never put a caller on hold to answer another line. Every caller is given the time and care they need.”
New Years Day was also a record day for the number of times ASD clients utilized the company’s new MobileFH™ feature. This patent-pending tool allows directors to call any number from their cell phone and display the funeral home’s number as the outgoing Caller ID. MobileFH™ was first introduced to iPhone users during the 2014 NFDA Convention and was recently added to the ASD Mobile for Android. ASD is currently offering a free trial of MobileFH™ to all clients until February 17.
2014 was an incredible year for innovation and important milestones at ASD. The company enhanced their NFDA award-winning Smartphone app, ASD Mobile, with a multitude of new tools and features. While MobileFH™ is the most popular new feature, many directors are also utilizing the new Patched section ASD added that includes a recording of all calls before and after they are patched to the funeral home staff. Visit myASD.com/ASDMobile to see a video demo of the newly enhanced app.
ASD also introduced a new Live Chat feature this year that allows directors to connect with the public and capture leads through the funeral home website. ASD’s Live Chat includes an exclusive, patent-pending Web Chat Connect™ feature that can notify directors the moment a specific type of chat, such as a pricing inquiry, is initiated. Directors can then intercept the chat in progress through ASD Mobile or myASD.com.
About ASD
ASD – Answering Service for Directors has created a new class of answering service for the funeral profession. Family owned and operated since 1972, ASD blends state-of-the-art technology with an extensive, six-month training program focusing on compassionate care. The company’s custom-built communication systems and sophisticated mobile tools were designed solely to meet the needs of funeral homes. With patented solutions, ASD’s smartphone app, ASD Mobile for iPhone or Android, was recognized as the winner of the 2012 NFDA Innovation Award after revolutionizing communications for thousands of funeral homes nationwide. By offering funeral directors unmatched protection for their calls, ASD has redefined the role of an answering service for funeral homes. For more information, visit www.myASD.com or call 1-800-868-9950.
