Connecting Directors

How Chick-Fil-A Lets Fans Grieve Founder on Facebook

Funeral Industry News Grief & Loss September 10, 2014

We are a Funeral Home Marketing Company specializing in social media. Our proven strategy will help you find new customers using Facebook and educate them on the value of services before they look to the competition.

Not very often do we see large public facing companies mourn the loss of a leader so openly. Chick-fil-A made announced the passing of their founder on Monday with a simple Facebook post.

Many companies have shared the passing of a leader but few have engaged back like Chick-fil-A did. Just read some of the comments and replies. The posts that followed Tuesday continued with fans sharing their experiences and memories of meeting Mr. Cathy:

The next 3 posts made by Chick-fil-A all paid tribute to Mr. Cathy. What’s really amazing is how the fans are able to mass grieve the loss of a leader together from all parts of the USA. Don’t you wish more companies were this open and engaging? Great job Chick-fil-A.