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Eyes On The Road PSA is Going Viral

June 10, 2014

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.

Eyes On The Road PSA is Going Viral

Volkswagen decided to try a new method to get drivers’ attention about the dangers of texting behind the wheel, putting them in the middle of an interactive PSA.

They worked with a movie theater in Hong Kong, surprising movie-goers with a first hand look at how fast a crash can happen.

Instead of movie previews, the first thing the audience saw was the view behind the wheel as a car went down a road. Then, using location-based technology, they sent a text message to every cellphone in the theater. Within seconds of the audience members looking away from the screen to pull out their phones, the car crashed, startling the entire theater.

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