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Batesville Sponsors All Star Speaker Scott Deming at ICCFA

March 31, 2014

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Batesville Sponsors All Star Speaker Scott Deming at ICCFA

Learn the Six Critical Steps to Creating the Ultimate Customer Experience. Get a FREE Signed Copy of ‘The Brand Who Cried Wolf

Batesville, the leading provider of comprehensive solutions to the death care industry, is proud to sponsor author, brand and customer service expert Scott Deming as one of the All Star speakers at the 2014 International Cemetery, Cremation and Funeral Association Annual Convention and Exposition, April 8 – 11 in Las Vegas. With more than twenty years of marketing and communications experience, Scott is one of the brightest minds in brand building and customer experience. His presentation, Creating the Ultimate Customer Experience, will explore the six critical steps to creating the ultimate customer experience and building a powerful, emotional brand.

Batesville has a deep commitment to continuous learning, both within the company and with its customers. The company has undertaken several significant research initiatives to understand consumers’ perceptions of the funeral planning experience, how they gather information and what is important to them.

“Through our research and other national studies, we know that customer service is one of the most important factors that influence families when choosing a funeral home,” said Troy Turner, chief marketing officer for Batesville. “Because of the infrequency of their experiences, it’s imperative that we get it right every time so that when another death occurs, the family will know where to turn.”

In his six-step process, Scott will explain the difference between typical customer service and creating an innovative and emotional experience. By focusing more on relationships, he shows how companies can create loyalty, taking price out of the equation. To paraphrase his teachings, ‘Your service makes the sale, and the ultimate customer experience is what keeps them coming back.’

As a bonus to conference attendees, Batesville is hosting a free book signing (Booth 742) with Scott Deming from 12:30 to 2 p.m. on Wednesday, April 9, 2014, following his keynote address. The first 150 people will receive an autographed copy of Deming’s best-selling book, The Brand Who Cried Wolf.

“Death care professionals expect to see new and innovative offerings at ICCFA, and we won’t disappoint them,” says Turner. Batesville will showcase more than 15 new burial, cremation and technology solutions that can help generate more revenue, increase family satisfaction and create a stronger brand. Some of the new offerings include:

  • Golden Rose and Tuscany – 18 gauge caskets with the LifeStories® medallion feature and patented dual overlay
  • Pisces, Scorpio and Spectra – new additions to our popular NewPointe®  Constellation Collections
  • Batesville Product Solution and Live Expert online analysis and cremation consultation
  • A preview of Batesville’s next generation websites and integrated technology solutions
  • Memorial stationery – 5 new stationery offerings by Hallmark Cards, including Catholic-inspired designs

Experts will be on hand to demonstrate these and other Batesville solutions. For more information, contact your Batesville representative.



Batesville (, a wholly owned subsidiary of Hillenbrand, Inc. (NYSE:HI), is the leader in the North American death care industry. For more than 125 years, Batesville has been dedicated to helping families honor the lives of those they love®. Batesville’s innovation has changed the face of funeral service, from advancements in manufacturing and quality to patented features and memorialization offerings, technology and web-based solutions, and profit-enhancing merchandising systems and room displays. Our history of manufacturing excellence, product innovation, superior customer service and reliable delivery has helped Batesville become – and remain – a market leader.