Customer Service Funeral Industry News Grief

It is Time to Transform Death Care

December 9, 2013

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.

It is Time to Transform Death Care

Article from: BT Hathaway, MemryLane

The residents of Nantucket Island just lost their one funeral home, and current law severely limits the options available for community members to look after their own death care needs.

At a recent Death Cafe meeting in New York City, a woman named Jennifer spoke about her “horrific” experience in arranging for the cremation of a longtime friend and companion. She wanted to accompany him to the crematory, to personally attend his journey to final disposition. Funeral personnel in New York refused to provide that option. Instead she grieves with images of an inhuman disposal facility creeping into her imagination and souring the peace of mind she wants to find after loss.

And a conversation this week with a funeral industry analyst revealed that in reviewing one sizable funeral provider, 12 out of 19 facilities (two thirds!) were not producing a profit for the operator of those funeral homes. Twelve funeral homes that will need to close sooner rather than later in order for that funeral company to “survive.” And twelve communities—some not unlike Nantucket I would imagine—which will have no local resource upon which to call.

Isolated incidents? Outliers? Not really, more like canaries in the coal mine. These stories illustrate a growing failure of the longstanding death care economy, to function profitably and to meet the needs of today’s extended and dispersed families and survivor groups.

In an era where families do not reside in the same place generation after generation. In an era where traditional burial practices have become the minority choice across much of the country. At a time when significant portions of the population lack employment benefits or the kinds of reliable income needed to sustain savings or fund life insurance policies, the economics of post-life care have changed irretrievably. And as a result, the policies, procedures and assumptions we have used to guide the structure and regulation of death care in this country grow increasingly out of step with contemporary life.

A deceased body may not hold the same long-term significance once prevalent in Christian burial traditions. Yet survivors have important emotional needs which call for more care and kindness than current “direct disposal” offerings usually provide. We need a revision of practice and policy which encourages and supports a middle way—a form of mortality care which does not involve the overhead and cost of “traditional” death care, but which does not treat our beloved deceased as so much disposable packaging from the department store. Our hearts and our society deserve something more.

The time has come to design a new model of mortality care which better fits the current and future needs of families and survivor groups across the country. Please join the discussion below!

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