Community Outreach/Building Relationships Funeral Home Marketing Funeral Industry News

It’s Time To Tell OUR Story, With ONE Voice

August 18, 2013

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It’s Time To Tell OUR Story, With ONE Voice

It’s time to tell OUR story, with ONE voice.

You can help create a positive momentum toward reversing the trend of less memorialization by taking part in the new FAMIC consumer education campaign, Have the Talk of a LifetimeSM.

Through your participation in the Have the Talk of a Lifetime campaign, you will help people in your community discover the unique life stories of the people who matter most to them. These discussions can help families and friends make important decisions about how they wish to remember and honor the lives of their loved ones through meaningful memorialization.

In addition to encouraging more meaningful memorialization, Have the Talk of a Lifetime will also help consumers understand the important role that funeral professionals play in the memorialization process and grow in your business.

This initial phase of the Have the Talk of a Lifetime campaign is grassroots. That means that local funeral homes and suppliers throughout the country – funeral professionals like you – will join together with one voice to share campaign materials with funeral consumers in their community.

Download the “How To” guide to help you develop a plan to share the easy-to-use, customizable campaign materials with your community:

  • A brochure
  • A video
  • Print ads
  • Digital ads
  • Social media tools
  • Have the Talk of a Lifetime website

Download the Have the Talk of a Lifetime materials here.
Please contact your national association for login information.

“It is critical funeral homes and suppliers get involved in Have the Talk of a Lifetime. It is your involvement that will help us begin to change consumer opinions and attitudes toward memorialization. For years, people who work in funeral service – myself included – have been asking for a national campaign to educate the public about the value of memorialization. Have the Talk of a Lifetime is that campaign we have been looking for. I ask for your help in making this campaign a huge success.”

~ Jim Kepner, FAMIC president and the voting representative of Selected Independent Funeral Homes