Foundation Partners Group (FPG) Adds Enhanced Customer Service Focus with New Executive Role

Community Outreach/Building Relationships Funeral Home Marketing Funeral Industry News August 6, 2013

We believe that every funeral director should have the tools to succeed. With the help of our field-leading partners, we publish daily funeral industry news and provide free tools to help our readers advance their careers and grow their businesses. Our editorial focus on the future, covering impact-conscious funeral care, trends, tech, marketing, and exploring how today's funeral news affects your future.

Foundation Partners Group (FPG) Adds Enhanced Customer Service Focus with New Executive Role

Building the best team possible to drive innovation and a personalized customer experience is a top priority for FPG.

Foundation Partners Group, a leading owner and operator of funeral homes and cemeteries in the U.S., has named Justin Baxley as its new Chief Customer Officer. Justin will be responsible for leading the entire Customer experience – from customer service strategies, sales and marketing and community outreach to operations excellence for its funeral homes and cemeteries.

“To deliver on our promise of creating a unique and personalized experience that changes how people think about celebrating the life of a loved one, we need strong leaders in place to articulate our vision and drive a relentless focus on service, innovation and the end-to-end support we provide when people need it the most,” said Brad Rex, Chief Executive Officer, Foundation Partners. “With his strategic insight and passion for creating experiences that are personal, meaningful, and intentional, Justin is just the person to lead our effort. This single point leadership will allow us to move rapidly in executing our vision to capture, acknowledge and share life’s purpose.”

Justin adds, “It is both an honor and an exciting challenge to play a role in driving change that improves how we care for those we serve. As we combine our deep professional experience with new insights and technologies, we will lead the profession in creating end-of-life experiences which are healing, engaging, and relevant to the consumer.”

Growing up in and around the funeral and cemetery profession has given Justin a unique perspective on serving grieving families and being a person of influence in the community. A second-generation Funeral Director, Justin received his Associate Degree in Mortuary Science from St. Petersburg College and Bachelor’s Degree in Business Management from Saint Leo University. Prior to joining Foundation Partners Group, he was President of Hiers-Baxley Funeral Services and Highland Memorial Park. He is a past member of the Florida Board of Funeral, Cemetery, & Consumer Services and a current member of the Board’s Probable Cause Panel.

About Foundation Partners Group 
Foundation Partners Group (FPG), founded in 2010, is a portfolio company of Chicago-based investment firm, Sterling Partners. FPG is a leading provider of end-of-life transition services, owning and operating 34 funeral homes and six cemeteries in 13 states, and is actively seeking to acquire premier funeral homes throughout the U.S. For more information, please visit the Foundation Partners Group website at