4 Reasons Why Social Media Scares The Crap Out of Funeral Homes
Funeral homes that have embraced social media and learned how to create and execute a strategy have quickly learned the positive effects of social media marketing. They have learned that social media can have a positive effect on any business regardless of size or industry.
There seem to be two kinds of funeral home owners, those that don’t believe in social media, and those who have given social media a shot but quickly sank because they didn’t have a well laid out social media marketing strategy and plan, which has left them afraid and skeptical of the benefits of effective social media marketing.
Below are 4 of the most common reasons funeral homes are hiding and turning away from using social media as a component in their marketing plan:
They Just Don’t Get It
Many funeral homes are still run by owners who are stuck in their traditional (old school) marketing ways and they just don’t comprehend the engagement that occurs on social media sites like; Facebook, Twitter, or Youtube.
Fear of Bad Brand Management
This is one of the concerns I hear the most when talking about social media marketing with funeral home owners. They fear that using social media will place their business in an open platform and open them up to negative comments that will destroy their brand. There is also the fear that they will be held to a higher level of engagement that they won’t be able to deliver.
No Personal Time to Devote
Even though creating an effective social media marketing strategy can be done for a very small investment, implementing the strategy still requires someone who knows how to effectively use social media. Many decision makers do not have the time to learn and just don’t want to pay to have someone taught or hire someone already “in the know”.
Social Media is Just a Fad
The funeral home owners that believe this floor me. There isn’t too much to be said here, but these are some of the people who said the Internet was a fad as well!