Did You See Just Cremations’ Jaw Dropping Nude Advertisement?

Many times I have encouraged funeral companies to press the envelope on advertising, but I am wondering if Australia’s Just Cremations pressed the envelope a little to far when they held nothing back and swung for the fences with a “nude no fuss” cremation ad. Business Insider called the nude Just Cremations ad “twisted”.

BuzzFeed’s Copyranter noted that this isn’t Just Cremations’ first odd ad. A Redditor posted this visual that Just Cremations placed on the back of the bus. Its message isn’t as self explanatory.

Here is a previous ad from Just Cremations:

What do you think of these ads? Humor is a tension breaker and can make the conversation about death and disposition easier to discuss but is a “no fuss” nude ad appropriate?

I’ll start with my opinion: I think the ads will offend a few people but I think the positive conversations outweigh the negative blow back from a small percentage of the target market. I’d give it a go!