Funeral Industry News

King of Beers, King of Funerals

September 11, 2012

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.

King of Beers, King of Funerals

The King of Beers became the King of Funerals, but just for one day.

“It all worked out beautiful,’ says Jackie Wesley. “I gave him what he asked for.”

Indeed. Jackie Wesley is describing her brother’s unique funeral services in Maringouin, Louisiana which has made national news. Leon Wesley was buried in a Budweiser casket on Saturday, Sept. 8. He requested the specially-made casket because Budweiser was his favorite drink.

Budweiser was dominant throughout the funeral services. The family wore Budweiser T-shirts. The flower spray will filled with beer and a red cups which he normally drink out of.   A local company donated  the T-shirts along with 20 cases of beer.

Leon’s casket was specially ordered to fit his long frame and covered with the log of his well known drink of choice, Budweiser beer.

One clerk store clerk remembers the man they called “Bin Laden” because of his long beard, saying, ” “He would come into the store, buy his beer and cigarettes and that’s it.”

Leon’s sister, Jackie Wesley, is a funeral director in Louisiana, and says, “We just gave him what he asked for.”

Jackie is no stranger to a personalized funeral service:

“One family years ago wanted their father in a bed. So we brought in a bed, with his pajamas and robe on. With a Butterfinger in his hands,” Wesley said.

Leon whose nickname was Bin Laden died on Sept. 2 after battling prostate cancer. Wesley who runs a funeral home promised to honor his dying wish.