Contributors Funeral Industry News Ryan Thogmartin Social Media

10,000 Facebook Users Die Each Day, What If You Could Control The Obituary?

September 5, 2012

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.


10,000 Facebook Users Die Each Day, What If You Could Control The Obituary?

I was contacted last week by a new startup company called Everta.lk. They have created a Facebook Canvas app the turns a deceased users Facebook Profile into a memorial page. They just launched in July and already have 10,000 users.

Everta.lk is a Facebook Canvas app that offers social memorial pages and fundraising. Facebook has 955,000,000 users and 10,000 of those users are passing away each day. Friends and family are memorializing loved ones on Facebook through comments and the sharing of photos and video. Evertalk allows this memorialization happen right through Facebook and allows the funeral home to participate through the by uploading and branding the obituary.

The value for a funeral home is in the conversation that is taking place on these Everta.lk memorial pages, currently funeral homes are missing out on this conversation. Everta.lk wants to change that.

Here is a video interview I did with Everta.lk CEO Russ Hearl. I think there is a great opportunity for funeral homes to brand and own the obituary that gets shared on the Everta.lk social memorial pages.