Alan Creedy Contributors Funeral Industry News

Death Goes Mainstream

June 19, 2012

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.


Death Goes Mainstream

Last week in my article “Funerals as Counter Culture” I made a bold statement:

“After 50 years of steady decline in public attitudes towards funerals the pendulum is swinging back our way.  Like Croci in the spring, the signs are poking through the frost…”

No sooner was that article published than I was exposed to an even more dramatic example:

The actual article heralded by the cover page chronicles the trials of a caregiving son and the decline and deaths of his parents.   But its significance as the cover story of Time magazine is profound in another way.  Time wants to sell magazines and magazines draw attention to themselves by their covers.  Now in the week this was published it was competing with such newsworthy events as the syrian massacre and the upcoming Wisconsin recall election.  But what did the editors of Time think would draw the most attention?

Read the rest of the article…