Funeral Industry News

Would You Pay $700 To Have Perfect Makeup At Your Funeral?

July 11, 2011

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.


Would You Pay $700 To Have Perfect Makeup At Your Funeral?

Presentation is everything in the beauty industry, and one British cosmetics company has come up with a way to make sure your final look lasts for an eternity. And by that we mean they’re offering a $700 service to design and apply the smoky eyebrow semi permanent makeup you’d most like to be buried in.

Illamasqua, a British company that makes “makeup for your alter ego” has partnered with a London-based Leverton and Sons funeral directors to offer what they call The Final Act of Self-Expression. It’s a plan that allows you to determine, before you die, what your makeup will look like as you step into the afterlife.

At first we thought this was creepy — not to mention priced a smidge high — but after sitting down, taking a few deep breaths, facing our impending mortality and reading the post that announced the service on Ilamasqua’s blog, we still thought this was creepy.

Illamasqua encourages people to self-express and embrace their alter ego in every way – why should this be any different when you pass away? It is a celebration of life, and one that should be indulged for your last glamorous look.

This unique service encourages people for whom making-up is an intimate part of their identity to plan their final transformation – one that pays tribute to who they >were in life and how they want to enter the afterlife Ö

And we encourage you to have pictures of yourself for your family to give to your undertaker. Because even if your life is glamourous & and even if your funeral’s after party is especially chic — there’s nothing fashionable at all about death or dying. And as forward-thinking as it is to have a roadmap for your death mask, to hone in on the end of your life as a business opportunity is just plain gross.

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