Leading the Way in Funeral Service Excellence

Brookfield, Wis. ? Today, the National Funeral Directors Association (NFDA) announced the 2010 award recipients of its Pursuit of Excellence

To achieve the Pursuit of Excellence Award, participants must evaluate components of their business against standards set forth by the Pursuit of Excellence program and demonstrate proficiency in key areas of the funeral service profession. Participants are required to fulfill criteria in six categories of achievement that demonstrates their commitment to: complying with state and federal regulations; providing ongoing education and professional development opportunities for staff; offering outstanding programs and resources to bereaved families; maintaining an active level of involvement within the community; participating and actively serving in the funeral service profession; and promoting funeral home services through a variety of marketing, advertising and public relations programs. The complete list of 2010 Pursuit of Excellence Award recipients can be found at the end of this news release.

Eight Pursuit of Excellence Award Recipients Recognized with ?Best of the Best?

In addition to receiving the 2010 Pursuit of Excellence Award, eight funeral homes received ?Best of the Best,? an award that recognizes funeral homes for their development and execution of an innovative program or service that had a positive impact on those served. No more than 10 Pursuit of Excellence Award recipients are chosen each year for having the most innovative programs and services. The 2010 Best of the Best honorees are: