Funeral Industry News

Frazer Consultants Offers Affordable, Convenient Webcasting Solution

March 1, 2010

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Frazer Consultants Offers Affordable, Convenient Webcasting Solution

imageAs technology continues to advance and enhance the number of services available to families, Frazer Consultants has cleared two obstacles for funeral homes that would like to offer webcasting as an option, but until now have been afraid of the added cost or the degree of difficulty to implement such a service.

With the introduction of its integrated DVD Tribute software with webcasting, Frazer offers a program that is easy-to-use; technologically reliable and priced to make sense for the funeral home and the families they serve.

The how-to process couldn?t be easier. After using the Tribute Center software to create a personalized video for the family, you can broadcast a service live, record it and later burn both to the same disc. ?In the same software that allows a funeral home to create a DVD Tribute video is a webcasting application,? said Matt Frazer, president of Frazer Consultants. The obvious benefit is that a funeral director will only have to know how to use one software program, which is as easy to operate as point and click. All you need to go live is a video camera, laptop computer and a tripod. And making sure you have access to the web from any location is as easy as calling your cell phone provider.

If the family does not want a live webcast but still wants the service recorded, no problem. When the final version of the webcast is uploaded, it can be available online for viewing for 45 days at no extra charge. All the traffic will go through the funeral home?s web site and not to a secondary location.

An editing feature allows superfluous footage to be excised from the finished product, as well as allowing for the possibility of transitional edits between areas of the service. Also, the software offers the capability of superimposing titles or captions. ?If the service is a multiple location, you put the live video on hold while you travel to the cemetery,? Frazer said. ?You can insert a prepared slide that might say that ?the webcast will resume at 1 p.m., we are currently en route to the cemetery.?? All these tools are available so it will be just point and click for the user. (Note: No matter what your user level we will be there to assist you every step of the way.)

?A lot of funeral homes think this is harder than it really is because they never had anyone show them how to do it,? Frazer said. ?Once you actually see how this works, they will be confident that they can take the camera, set it up at the funeral home or in church and hit record. When the service is over, hit stop. It is that easy.?

Frazer has contracted with a state-of-the-art server company to ensure optimal quality and reliability from virtually any point around the world. ?Let?s say that there is military personnel in Afghanistan or Iraq who wants to watch a service back in the states,? Frazer said. They will be able to log in, and since they offer hundreds of servers spread across the globe, they will connect with the server closest to their location and receive a high quality stream of the web cast.

?We?re built on a platform or a backend technology that will allow more than a million people to log on and view a service simultaneously,? Frazer said. ?It was important to align ourselves with the best technology that is out there and that is what we did.?

Frazer added that the key to the service is affordable pricing that won?t drive up the funeral bill, nor does the service lock in the funeral home to a punitive contract. ?We offer the service to funeral homes in two ways that makes the most sense,? he said. For funeral homes anticipating a high volume of webcasts per month, a $145 per month fee offers unlimited service on a month-to-month basis. For those not sure how many families will opt for this service, Frazer offers a pay-as-you-go model for $40 per service with no contract or minimums.

This program offers value on many levels. First, it connects a group of family and friends together to share in a solemn event no matter where they may be. Second, the end product for the family will be one disc that includes the video tribute and the recorded funeral. ?What I think it does for the family and for the funeral home, it provides a lot more value on one disc for the family,? Frazer said. ?And I think that funeral directors will see their order rate for the duplicates skyrocket.?

About Frazer Consultants, LLC

Frazer Consultants is a leading resource of funeral marketing and service technology, as well as personalized keepsakes and print materials. Headquartered five miles north of Madison in Waunakee, Wisc., the company?s team of funeral home consultants have served families and the funeral industry since 2003.


Questions? Call Matt Frazer at 608-467-1497 or email [email protected].