CDTV – Episode #8 – Merchandising Guru’s Rich Kizer and Georganne Bender Share Tips to Make You More Profitable

CDTV is the world’s most fun funeral industry webshow, focused on industry trends, information, and products and how they can make funeral homes more profitable.

In this episode Ryan again turns his downtown Chicago hotel room into a low budget Hollywood set, and invited world renown merchandising guru’s Rich Kizer and Georganne Bender of Kizer and Bender to share some merchandising tips that will help make funeral professionals more profitable.

Georganne and Rich have been hired by industry associations like NFDA and CANA to assemble merchandising focus groups related to the funeral industry. Georganne and Rich themselves have also posed as “mystery shoppers” planning their own funerals to go deep inside many funeral home showrooms.

Through their focus groups Kizer and Bender have been able to develop many merchandising techniques to help funeral homes increase their profitability.

In the follow episode of CDTV Kizer and Bender share some of those tips with you!!