Batesville Launches its ObitLink ServiceBatesville Launches its ObitLink Service
Batesville Casket Company, the leader in the funeral service industry, launched its ObitLink online obituary offering today giving funeral homes access to the largest nationally networked obituary system.
Batesville?s ObitLink was developed through a partnership with Legacy.com, whose
network of 900-plus newspaper obituary sites is the most popular online
destination for obituary information. With more than 14 million visitors each
month and obituaries for 70 percent of the people who die in the United States
each day, Legacy.com is among the 100 most visited Web sites on the Internet.
By establishing an interactive connection between the funeral home website and
this national obituary network, ObitLink increases the visibility and impact of
the funeral home?s online presence. ObitLink helps generate increased online
obituary traffic to the funeral home websites and puts funeral homes more front
and center in the obituary process. ?With nearly 60 percent of all consumers
consulting the Internet when they make a major life decision nowadays, we want
Internet consumers to form relationships directly with funeral homes through
theirwebsites,? notes Troy Brake, general manager for Batesville Interactive.
ObitLink offers families better access to obituary information on the Internet,
and provides opportunities to use the robust multimedia features of the web to
enhance the way that they memorialize their loved ones. With the Internet,
families have a greater opportunity create vivid, meaningful memorials for their
loved ones and to share those online tributes with others living around the
In addition to offering online obituaries with national exposure, ObitLink
provides funeral homes with opportunities to create additional revenue. Two
additional online memorialization packages are available for funeral homes to
offer to families. These packages offer advanced memorialization options that
take full advantage of the latest Web technology, including a memorial website
with the ability for visitors to interact through posted comments, pictures,
video and music. Families even get a professionally printed and bound book as a
keepsake of all of the information shared on their memorial site.
ObitLink is a part of Batesville?s new ConnectivitySuite, a group of modular,
web-enabled products aimed at connecting funeral homes to the families and
communities they serve in new and innovative ways. Other ConnectivitySuite
offerings include WebLink funeral home websites and TributeLink(TM) online video
tributes. Each of these affordable products utilizes web technologies that can
be easily implemented into the funeral home?s operations with minimal
infrastructure and training. To learn more about ObitLink or any of Batesville?s
Connectivity Suite, funeral homes can visit www.batesville.com/connectivity or
call Batesville at 877.287.8661.
Batesville Casket Company (www.Batesville.com), a wholly owned subsidiary of
Hillenbrand, Inc. (NYSE: HI) is a leader in the North American death care
industry through the sale of funeral services products, including burial
caskets, cremation caskets, containers and urns, selection room display
fixturing, technology solutions, and other personalization and memorialization
products. For more than 125 years, Batesville has been dedicated to helping
families honor the lives of those they love. Our history of manufacturing
excellence, product innovation, superior customer service and reliable delivery
has helped us become ? and remain ? a market leader.
Founded in 1998, Legacy.com (www.legacy.com) is the world?s most timely and
comprehensive resource for online obituaries and the undisputed leader in
Web-based memorialization. The Legacy.com domain is among the 100 most visited
on the Internet, according to comScore, and includes a network of more than 900
newspapers in the United States, Canada, the United Kingdom, Ireland and
Australia. By making interactive memorial content accessible directly via the
websites of newspapers and funeral homes, Legacy.com helps a fast-growing number
of people expand the ways in which they can express condolences and share
remembrances of loved ones. A privately held company, Legacy.com is
headquartered in Evanston, Ill.
SOURCE: Batesville Casket Company