What is Dignified and Who is the Judge?

The Market is the Market and They Get to Decide!

July 10, 2017
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That’s not dignified! This is something that is said far to often in this profession. I hear it everyday. ‘We can’t do that kind of content, it’s to edgy, our customer doesn’t respond to that, it’s not dignified.’

This is a video I recorded as a response to the funeral directors that say ‘that’s not dignified’. I share the importance of why you should step back, breathe and analyze what type of marketing your audience actually engages with it. The market gets to decide.

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media.

DISRUPT Media is a full-service creative agency built for the now. We partner with death care companies to drive deep-rooted brand loyalty and measurable leads through social media.

More Fans. More Conversations. More Leads.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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