The Biggest Misconception That Is Hurting Funeral Homes
If you believe that Facebook only deserves 5 minutes of your time then you have already lost.
One of the biggest misconceptions surrounding Facebook in the funeral profession is this crazy idea that you can schedule your entire year of Facebook content in just 5 minutes and that it will produce results that are valuable. NOT GOING TO HAPPEN!
It’s as simple as a GENRIC vs ORGANIC social media content approach. If all you care about is getting content on your page (content for the sake of content) and not about driving any results (measurable leads) then a completely automated approach will be fine – but just know that it WILL NOT provide value to you, the user or help you drive any leads.
Organic content is very real and transparent. It’s content that is crafted specifically for your firm and with your funeral home’s social media goals in mind. Organic content can’t be automated and takes far longer than 5 minutes a day, let alone for the whole year.
Organic content is what differentiates your funeral home from everyone else. Organic content is what builds trust and relationships with your community and it’s the content that will be the foundation for driving leads. Leads are the best way for you to measure ROI (return on investment) and make your Facebook Page much more than just an automated after-though and turn it into a lead driving, engagement machine.
Can this really happen? Absolutely! We have clients driving over $15,000 a month in sales from Preneed Facebook leads.
Wanna learn more about DISRUPT Media: http://www.disruptmedia.co/demo/
DISRUPT Media is a full-service creative agency built for the now. We partner with death care companies to drive deep-rooted brand loyalty and measurable leads through social media.
More Fans. More Conversations. More Leads.
Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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