Bad Funeral Home Advertisements
It’s a struggle for funeral homes to advertise.
Where do we advertise? At nursing homes? Hospitals? Bars? Along dangerous highways?
It’s a struggle for us to sponsor events.
What should we sponsor? A BBQ fundraiser? Who wants to see a funeral home ad on the back of their son’s Little League uniform?
And when other businesses can donate a coupon or a gift certificate to a charity auction, the funeral homes can donate … what? A used casket? A groupon?
There’s a lot of opportunity for us to fail in our advertising. And with that in mind, here’s a great example:
I get it. You’re desperate to show that you’re a part of a community. But, there’s better ways to do it. She’s almost dead. You’re a funeral home. You don’t see a conflict of interest? For goodness sake, get a new advertisement department.
Really? Are you serious? The perfect gift for Valentines Day? Is the person who designed this a human being? If there was a Darwin Award for people who kill their own businesses, you’d be this year’s recipient.
So, you’ve got to have some control over the side of your building … right? You’re “FuneralCare” … that’s what you call yourself. ”Care” is part of your name. And you have a billboard for a zombie show on the side of your building? Zombies + Funeral + Care ≠ Awesome Advertising.
Okay. So you need a little more business, but there’s better ways to do it. Join a church. Make friends at a local civic organization. Joining the local chapter of the Juggalos would be a more honest way to get business. But, please, don’t make us funeral directors look anymore weirder than we already are!!!
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