This Could Be the Revenue Model for Funeral Homes

Article originally appeared on Time

The funeral industry is declining as costs increase

Funeral homes are looking to expand their businesses as the industry has become, er, sickly in recent years.

They’re helping people tie the knot, as opposed to simply honoring the dead.

The Associated Press reports that funeral home owners are seeing their profits shrink as people go for less costly funeral services these days. This week,Connecticut became the nation’s most expensive place to die because of hefty new fees for settling estates.

“As a business, we need to find ways to keep growing,” Bruce Buchanan, who owns a funeral home, told the AP.

“People aren’t as religious as they once were … and their attitudes toward death are changing,” he added. “Funeral homes were seen for one reason: to have a funeral. Now they’re being used for all kinds of things.”

The typical funeral costs $8,000 to $10,000, according to Forbes. Meanwhile, the funeral industry in the U.S. is reportedly worth around $20 billion. The average wedding costs around $30,000, and the industry is worth an estimated $55 million.