Astral Facebook Post Could Be Most Viral Post Ever By A Casket Company

March 1, 2015
1 Comments
Advertisement

One thing that makes social media so powerful is it’s real-time nature. Seems pretty simple and it really is but when real-time marketing is done correctly it can be dynamite! See below…

Unless you have been living under a rock since last Thursday, you have more than likely been subject to the question ‘What color is this dress?’. Thats right, I’m talking about the #blueandblack or #whiteandgold dress. You know, #thedress!!

150226215539-black-blue-dress-super-169

This dress was all the rage last Thursday and Friday. The hashtag #thedress was trending worldwide through the weekend. The color of the dress is what is in debate – some people see blue and black, while others see white and gold (you can learn why this is here: http://www.wired.com/2015/02/science-one-agrees-color-dress/)

Advertisement

Ok, back to Astral. The height of #thedress conversation reached its peak on Friday after celebrities like Kim Kardashian West and Taylor Swift joined the debate. Astral, a manufacturer of quality metal caskets, took to Facebook with the below post on Friday afternoon and it was epic! The post has now been shared over 446 times from the Astral Facebook page and has been seen by over 55,000 people on Facebook.

This is why realtime marketing is amazing and this is why even brands in the funeral profession should have the understanding of how social media works and how to capitalize on trending conversations.

How much would it cost you to reach 55,000 people in less than 72 hours through any other media form?

Disclaimer: Astral is a client of DISRUPT Media and their FUNERAL Social Design Process, this is how we can obtain detailed post data.

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media.

DISRUPT Media is a full-service creative agency built for the now. We partner with death care companies to drive deep-rooted brand loyalty and measurable leads through social media.

More Fans. More Conversations. More Leads.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
Advertisement

You may be interested

BEAN TOWN BREAK DOWN | FUNERAL hustle 015
FUNERAL Hustle
131 views
FUNERAL Hustle
131 views

BEAN TOWN BREAK DOWN | FUNERAL hustle 015

CDFuneralNews - November 14, 2017

Ryan is exposed EXPOSED as a terrible (.....) in FUNERAL hustle 015! Part 2 of our Boston NFDA recap we…

NFDA Goes Big In Boston
Funeral Industry Press Releases
86 views
Funeral Industry Press Releases
86 views

NFDA Goes Big In Boston

CDFuneralNews - November 14, 2017

Brookfield, Wis. – The National Funeral Directors Association (NFDA) 2017 International Convention & Expo, held October 29 through November 1…

2017 REFLECTION OF NFDA BOSTON AND A TRIBUTE TO THE VETERANS | FUNERAL nation 094
FUNERAL Nation
236 views
FUNERAL Nation
236 views

2017 REFLECTION OF NFDA BOSTON AND A TRIBUTE TO THE VETERANS | FUNERAL nation 094

CDFuneralNews - November 13, 2017

On this episode, we send a big "thank you" to our very own Funeral Commander, Jeff Harbeson in honor of…

Comments