Astral Facebook Post Could Be Most Viral Post Ever By A Casket Company

March 1, 2015
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One thing that makes social media so powerful is it’s real-time nature. Seems pretty simple and it really is but when real-time marketing is done correctly it can be dynamite! See below…

Unless you have been living under a rock since last Thursday, you have more than likely been subject to the question ‘What color is this dress?’. Thats right, I’m talking about the #blueandblack or #whiteandgold dress. You know, #thedress!!

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This dress was all the rage last Thursday and Friday. The hashtag #thedress was trending worldwide through the weekend. The color of the dress is what is in debate – some people see blue and black, while others see white and gold (you can learn why this is here: http://www.wired.com/2015/02/science-one-agrees-color-dress/)

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Ok, back to Astral. The height of #thedress conversation reached its peak on Friday after celebrities like Kim Kardashian West and Taylor Swift joined the debate. Astral, a manufacturer of quality metal caskets, took to Facebook with the below post on Friday afternoon and it was epic! The post has now been shared over 446 times from the Astral Facebook page and has been seen by over 55,000 people on Facebook.

This is why realtime marketing is amazing and this is why even brands in the funeral profession should have the understanding of how social media works and how to capitalize on trending conversations.

How much would it cost you to reach 55,000 people in less than 72 hours through any other media form?

Disclaimer: Astral is a client of DISRUPT Media and their FUNERAL Social Design Process, this is how we can obtain detailed post data.

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media. DISRUPT Media is a full service social media agency specializing in social media strategy, management and reporting for funeral companies. DISRUPT Media is the creator of the FUNERAL Social Design Process which is the only full service social media strategy program crafted specifically for the funeral profession.

Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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