Batesville Offers Free Educational Webinars for Funeral Professionals – Feb. 24 - 27

Four topics include practical advice to help you grow your business

BATESVILLE, IN., Jan. 28, 2015 – Batesville, the leading provider of comprehensive solutions to the death care industry, announces its upcoming Education Week: 4 Ways in 4 Days, February 24 – 27, 2015, reinforcing the company’s commitment to learning. Introduced in November 2014, Education Week is a series of free 30-minute educational webinars for today’s busy funeral professionals, covering on a range of topics that are most impactful to their business. With a different webinar topic each day, participants can select a single session or maximize their learning by signing up for all four.

“We had a tremendous response to our first Education Week event in November,” said Troy Turner, chief marketing officer for Batesville. “Participants asked a lot of great questions, and more importantly, reported a significant increase in their knowledge following the event. It’s exciting to see this level of enthusiasm for learning, and we’ll continue to look for opportunities to share our knowledge through webinars and other forums.”

Education Week webinars are led by Batesville experts, who will present insights and information from the company’s research and practical experience. Each session will include a half-hour interactive presentation followed by questions. The following sessions are available:

Day 1: How to Use Consumer Insights to Create Positive Funeral Experiences – Tues., Feb. 24 at 2 p.m. EST

Too many consumers are overwhelmed by the funeral planning process and lack the information they need to make informed decisions. This presentation will deliver key consumer insights and useful recommendations on how to serve your families better.

Presented by Gayle Lloyd, Market Research Manager, Batesville

Day 2: How to Convey Your Value Proposition to Phone Callers – Wed., Feb. 25 at 2 p.m. EST

In this competitive market, more consumers are doing price comparisons before they choose a funeral provider. This session will provide recommendations on how to effectively convey your value proposition to cremation consumers who call for pricing and other burial or cremation information.

Presented by Anthony Minshew, Cremation Options Consultant, Batesville

Day 3: How to Leverage the Power of Search Engine Optimization – Thurs., Feb. 26 at 2 p.m. EST

Why should you care about search engine optimization (SEO)? It’s simple. Today’s consumers are increasingly searching for funeral homes online. If you’re not showing up in the top listings on Google and other major search engines, your business is becoming invisible. Learn the key to getting great SEO results and easy action steps to get started.

Presented by Bob Sheridan, Product Manager, Batesville

Day 4: How to Connect with Families Using Meaningful Selections – Fri., Feb. 27 at 2 p.m. EST

Are you tired of using tools that make product selection a chore for your preneed and at-need staff? Looking for ways to simplify decision-making for families? Batesville’s new Meaningful Selections digital merchandising system helps you guide families through the product selection process seamlessly. You’ll learn how to take advantage of this free digital merchandising tool from one of its architects.

Presented by Sean Townsley, Customer Value Manager, Batesville

All Education Week sessions will start at 2 p.m. EST. To register, go to www.Batesville.com/4Ways4Days.

ABOUT BATESVILLE

Batesville (www.Batesville.com), a wholly owned subsidiary of Hillenbrand, Inc. (NYSE:HI), is the leader in the North American death care industry, offering a comprehensive portfolio of Burial Solutions, Cremation Options, Memorial Solutions and Technology Solutions. For more than 125 years, Batesville has been dedicated to helping families honor the lives of those they love.^® Batesville’s innovation has changed the face of funeral service, from advancements in manufacturing and quality to patented features and memorialization offerings, technology and web-based solutions, and profit-enhancing merchandising systems. Our history of manufacturing excellence, product innovation, superior customer service, and reliable delivery has helped Batesville become – and remain – a market leader.

FOR ADDITIONAL INFORMATION, CONTACT:

Teresa M. Gyulafia

Director – Brand & Marketing Communications

Teresa.Gyulafia@batesville.com

Phone: 812.931.5084