Expert Opinion: Size Matters: Making the Case for Growth
Why is bigger better when it comes to creating memorable experiences? Look at any successful service business, whether it’s a hospital, a hotel, a restaurant or even a...
Death Goes Mainstream
Last week in my article “Funerals as Counter Culture” I made a bold statement: “After 50 years of steady decline in public attitudes towards funerals the pendulum is swinging back...
Funerals as Counter Culture
Are we moving rapidly moving toward a “Post-Funeral” culture? I don’t think so. After 50 years of steady decline in public attitudes towards funerals the pendulum is swinging...
The Real Victims of Our Cowardice
In the past few weeks I have used strong negative language: Cowardice…Fight… Neglect Please understand: this is not an emotional reaction on my part. Instead, it is an intentional...
The Secret Sauce: How We Might Resurrect DeathCare
Article By: Alan Creedy Is it possible that in some markets people no longer care? In this series on Funeral Apologetics I have pointed out that our real problem is cowardice and...
Don’t Confuse Me With Your Facts
Apologists must be aware of 4 generally accepted fallacies: Consumers think in a well-reasoned rational way In fact, emotions are closely interwoven with the reasoning process. Most often...
Disenthrall Yourself of Your Dogma
“The Dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty and we must rise to the occasion. As our...
Funeral Apologetics 101A: Eight Principles of Successful Optimism
How interesting! As I step out to encourage this profession to not give in but take a stand and fight for itself I find more than I expected...
Funeral Apologetics 101: Stop Clinging To Your Despair
Guest article by Alan Creedy [Apologetics (from Greek ἀπολογία, "speaking in defense") is the discipline of defending a position (often religious) through the systematic use of information.] Much of...
The Problem is Not Cremation…
Article By: Alan Creedy, FuneralHomeConsulting.org …The problem is cowardice!! There, it’s been said. Plain and simple: We have been unwilling to stand up for what we believe and...