Precoa, the nationwide leader in preneed marketing and sales, has announced the arrival of Pro, the most complete implementation of its Proactive Model for generating more quality leads, setting more quality appointments, and prearranging more families for leading funeral homes across the country.
“From the very beginning at Precoa, we’ve been committed to proactively engaging families so they can create an intentional plan for ritual, ceremony, and gathering after they’re gone,” said Tyler Anderson, Precoa senior vice president of Business Development. “Pro sets the highest standard for quality at every stage of the planning experience.”
Pro brings together everything Precoa has learned from more than two decades of setting over 2.2 million appointments and prearranging over 930,000 families. The system is built around four interconnected components. ProMarket drives quality leads through a finely tuned, data-driven omnichannel playbook. ProConnect turns interest into action through authentic human connection. ProSales gives Advance Funeral Planners all the support, coaching, and resources they need to prearrange more families. And ProResults converts insights into measurable, sustained growth.
Pro also includes two new innovative platforms recently unveiled at the National Funeral Directors Association International Convention and Expo: Sales Studio and Everplans.
Sales Studio is a digital planning platform that turns every preneed appointment into a powerful, personalized experience that helps families see the value of a well-planned funeral. Everplans carries that value forward as the first post-sale platform where families can add, update, and share their final wishes, turning quality plans into lasting legacies.
“Quality preneed means you should never have to trade results for your business with meaningful moments for families,” said Anderson. “Pro is built to grow your brand, drive performance, and help even more families experience the moment that matters most—a meaningful, well-planned funeral.”
Learn more at precoa.com/trio
