Hands-on Seminar to Explore Experiential Learning for Meaningful Transformation
Greensboro, NC – Alan Creedy, chief strategist at Creedy & Company, has announced the next installment in his highly engaging and participatory workshop series, formerly known as “Busman’s Holidays.” This three-day workshop, taking place May 12–14 in Minnesota, will explore innovative “Blue Ocean” strategies through real-world, hands-on learning.
Participants will visit two funeral home models that have successfully created uncontested market space using different approaches:
Washburn-McReavy: With nearly 170 years of service in the Minneapolis market, Washburn-McReavy revolutionized industry expansion at a time when most independents operated just one or two locations. By breaking away from the traditional model, they established dominance with 14 funeral homes and four cemeteries—all while maintaining an exceptional level of service that sets a benchmark for the profession.
Cremation Society of Minnesota: In 1980, the Waterston family defied convention by developing a new market segment that traditional funeral homes were failing to reach. Despite industry skepticism, they built a thriving business that now serves over 5,000 families annually. With five locations, they have expanded their reach across Minnesota and western Wisconsin, demonstrating the power of strategic market differentiation.
“This workshop is designed to help Death Care professionals make positive, profitable changes by embracing new opportunities,” said Creedy. “Our Blue Ocean workshops guide funeral directors in creating uncontested market space—moving beyond competition to innovation. The best way to learn is through experience, interaction, and hands-on application, ensuring real transformation before returning home.”
Workshop Highlights
Creedy’s Blue Ocean Tour delivers three key outcomes:
✔ Collaborative Learning – Engage in in-depth discussions with industry peers and experts.
✔ Hands-on Experiences – Visit and analyze successful funeral business models in action.
✔ Peer Networking – Build meaningful relationships with like-minded professionals.
The workshop faculty includes Alan Creedy, co-moderator Danny Jefferson, and event hosts Bill McReavy and Kevin Waterston.
Registration Details
Dates: May 12–14 (Minnesota)
Fee Includes: Lunch, dinner, and on-site bus transportation. Lodging and travel accommodations are booked separately by attendees.
Limited to 35 Attendees: Secure your spot early!
Take the Blue Ocean Assessment to discover if you’re a Blue Ocean or Red Ocean thinker. Learn more and register at: https://funeralhomeconsulting.org/meaningful-transformation/
About Creedy & Company: Based in Greensboro, NC, Creedy & Company is a business advisory service founded by Alan Creedy in 2008. With decades of hands-on industry experience, Creedy helps funeral professionals diagnose challenges, implement solutions, and drive strategic growth. For more information, visit www.funeralhomeconsulting.org or contact Alan Creedy directly at 919.280.1217. (Yes, he answers his own phone!)
