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Home Community & Culture

Legacy.com Donates $100,000 to Funeral Service Foundation

CDFuneralNews by CDFuneralNews
July 29, 2025
in Community & Culture, Lighter Side
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Leading online obituary org’s cumulative giving reaches nearly $350,000

Brookfield, Wis. – Underscoring their commitment to supporting and advancing the funeral profession, Legacy.com announced its donation of $100,000 to support the Funeral Service Foundation’s mission and amplify their work across the funeral service profession. 

John Heald, GM Funeral Home Channel at Legacy.com, and newly installed Chair of the Funeral Service Foundation announced the $100,000 gift at the 2024 NFDA International Convention & Expo Opening Session, speaking about his initial introduction to the Foundation by Trustee Emeritus, Mark Busch, and his path to Chair of the Foundation. 

He also spoke of his role with Legacy and finding ways to give back to the profession, thanking Legacy.com’s CEO Alan Press for the opportunity to support the Foundation in its work “to find and maintain the wonderful people in this profession.”

“We are honored to support the Funeral Service Foundation’s important initiatives that strengthen and sustain our profession,” said Heald. “Legacy.com is dedicated to helping funeral homes and directors connect with families and communities, and we are proud to contribute to the advancement and support of this profession. We see this partnership as a way to give back to a community that works tirelessly to provide compassionate, essential services.”

In addition to their $100,000 donation, Legacy.com contributed $25,000 to the Foundation’s general fund and $10,000 for the Tom Johnson Memorial Scholarship Fund in 2024, bringing their cumulative giving to nearly $350,000 over the past 8 years. 

“This generous donation reflects Legacy.com’s consistent dedication to funeral service,” said Will Bischoff, Fund Development Chair of the Funeral Service Foundation. “As a longtime partner to funeral homes and directors, Legacy.com exemplifies the Foundation’s mission of “lifting up grieving communities by investing in people and programs that strengthen funeral service” through their commitment to education and resources and the general well-being of funeral professionals and the communities they serve.“

PHOTO LINKS:

  • Legacy.com’s John Heald at the Podium: https://www.funeralservicefoundation.org/wp-content/uploads/2024/11/General-Session-Legacy.com-at-Podium.jpg 
  • Heald with Foundation Fund Development Chair Will Bischoff: https://www.funeralservicefoundation.org/wp-content/uploads/2024/11/General-Session-Legacy.com-with-Check.jpg 

ABOUT LEGACY.COM – Legacy.com

Legacy.com is the world’s leading online destination for obituaries, serving over 40 million visitors each month. Legacy.com partners with thousands of funeral homes and newspapers to honor and preserve the memories of those who have passed. With a range of services and products designed to support funeral homes and connect families, Legacy.com is dedicated to honoring every life with dignity and respect.

ABOUT THE FUNERAL SERVICE FOUNDATION – FuneralServiceFoundation.org
Since 1945, the Funeral Service Foundation has served as the philanthropic voice of the funeral profession and has been identified as the charitable arm of the National Funeral Directors Association since 1997. Donors and volunteer leaders’ profession-wide support the Foundation’s mission to lift grieving communities by investing in people and programs that strengthen funeral service. 

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