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Home Funeral News

GO BEYOND BACK TO NORMAL AT ICCFA DEAD TALKS 2021

CDFuneralNews by CDFuneralNews
October 22, 2025
in Funeral News, Leadership & Management
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STERLING, VA (October 20, 2020) – The International Cemetery, Cremation and Funeral Association (ICCFA) will host its DEAD Talks Sales Conference on January 11–15, 2021. This year, the decision was made to host DEAD Talks online to best adhere to travel and meeting restrictions due to COVID-19. The theme for the 2021 iteration of this event is “Back to Better,” with an event schedule that focuses on how attendees can use the lessons learned from COVID-19 to improve their processes and the way they conduct business. This event is based off the popular TED Talks, and attendees will hear the best actionable advice in rapid fire 18-minute presentations designed specifically for family service counselors and sales managers working in the deathcare profession.

The event kicks off on January 11 with a hands-on workshop on remote selling, presented by Winning by Design. Keynote presentations begin on January 12 as Lori Salberg presents “Better than Before.” Wednesday, January 13, kicks off with “Building Authentic Relationships” from keynote speaker JC Quintana. Thursday and Friday will feature the keynote presentations “How to Win New Families Online Through Relationships & Transparency – The New ‘Normal’” and “Maximizing Personal Potential” with Ryan Thogmartin and Dana Potthoff respectively. Along with the keynote presentations, each day of the conference will feature three DEAD Talks. Monday through Thursday will also feature a ‘Conversation Café’ where attendees can network and enjoy a focused discussion.
Registration for DEAD Talks 2021 will include access to bonus content courtesy of Gary O’Sullivan and the team at The System University. These sessions will feature additional sales tips and information for new and seasoned sales professionals alike.

Thanks to a generous donation by the ICCFA Educational Foundation, the ICCFA will be able to offer this entire weeklong sales experience to ICCFA members for only $99. The ICCFA Educational Foundation is also offering 200 scholarships for DEAD Talks 2021 to qualifying ICCFA members, so many attendees will be able to participate in this event at no cost. Scholarship applications are due by December 18, 2020. Interested members can apply now at www.iccfa.com/sales/scholarships.
To learn more and register for this event, please visit iccfasales.com.

Founded in 1887, the International Cemetery, Cremation and Funeral Association is the only international trade association representing all segments of the cemetery, cremation, funeral and memorialization profession. Its membership is composed of more than 9,100 rooftop locations and 19,000 professionals in the cemetery, funeral home and crematory industries, as well as supplier and related businesses worldwide.

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