Engaged Audience Has More Than Quadrupled Page Views Since 2014
The Legacy Funeral Home Directory launched two years ago and is already the top destination for people searching for funeral homes today. Legacy’s Funeral Home Directory has over 1.8 million visitors each month, and over 21.8 million visitors each year. This is larger than any other online directory in the funeral home category, including Yellow Pages and White Pages.
Since helping to create the category in 1998, Legacy.com has been the top online destination for obituaries. Today, with more than 1,500 newspapers and 3,500 funeral homes relying on Legacy to host their online obituaries and grow their audiences, the company devotes significant resources to understanding how people want to search for information related to obituaries and organizing that information so that it is easy to discover.
“As the category leader in memorialization, not only do our users trust us to be the guardian of the stories and memories of their loved ones, they also look to us for the information that helps with related needs such as funeral planning, funeral etiquette, and grief recovery,” said Chief Operating Officer Elaine Haney. “We built our funeral home directory to make it quick and easy to find funeral home information and locations from any device, and we were rewarded with organic audience growth that exceeded our expectations.”
Since the launch of the Legacy Funeral Home Directory in February 2014, Legacy has seen robust growth shooting past 2.5 million page views in the first seven months and doubling twice since then. In July 2016, the Funeral Home Directory saw over 10.5 million page views and is continuing to grow.
“We have built a company that plays a unique role in bringing together the powerful reach of newspapers with the caring services of funeral homes,” said President and CEO Steve Parrott. “To make it easier for people to find exactly the funeral home they are looking for in a time of need is a small, but important, way to help.”
About Legacy.com Inc.®
Legacy.com is the global leader in online obituaries with over 39 million visitors each month and ranked as a Top 40 domain in the U.S. by Quantcast. Through the Legacy.com and Tributes.com brands, the company provides support and obituary-related services to more than 1,500 newspapers and 3,500 funeral homes in the United States, Canada, Australia, New Zealand, U.K., and Europe to help people express condolences and share remembrances of loved ones. Legacy.com partners benefit from unparalleled scale and expertise that enables the delivery of industry-leading products, innovative e-commerce solutions, and award-winning customer service. Legacy.com is headquartered in Evanston, Illinois.
