Watch Kevin O’Leary’s Heartfelt Message to Death Care Professionals

Cremation Funeral Industry News July 7, 2023

We believe that every funeral director should have the tools to succeed. With the help of our field-leading partners, we publish daily funeral industry news and provide free tools to help our readers advance their careers and grow their businesses. Our editorial focus on the future, covering impact-conscious funeral care, trends, tech, marketing, and exploring how today's funeral news affects your future.

Watch Kevin O’Leary’s Heartfelt Message to Death Care Professionals

Parting Stone, the solidified remains company that famously received a deal on Shark Tank in April 2023, recently shared a video recorded by their new investor, Kevin O’Leary. In the video, O’Leary expresses his appreciation for death care professionals.

“When we got a deal on Shark Tank, it was important to us that the Sharks we partnered with appreciated what Funeral Directors do on the same level that we did,” explained Justin Crowe, Parting Stone founder. “Our new investor, Kevin O’Leary, was so touched by what Funeral Directors do every day that he recorded the video below. If you are a Funeral Professional, this message goes out to you!”

“When we launched Parting Stone, we modeled our own level of service after the unmatched dedication of Funeral Directors,” said Crowe. “We wanted partners that families trusted, so they would feel comfortable choosing Parting Stone even if they hadn’t heard of us before. Because of these partnerships with funeral professionals, we’ve been able to grow our company and offer solidified remains as an option to more families than we imagined. We’re honored to be a part of so many folks’ grieving journeys, and we are grateful that we have been able to provide comfort to families looking for an alternative to ashes.”

Funeral Directors are often unsung heroes of end-of-life care, extending themselves emotionally and physically to guide families through the end-of-life process while helping them feel supported.

Parting Stone investors and advisors in the death care space include Ryan Thogmartin; Randy, Mike, and Kevin Scheodinger; Kevin McKay; Tom Anderson; Ian Sanders; Bob Rae; Larry Stuart; Jamie Meredith; and Invocare. For those who missed the Shark Tank episode, you can see a preview here.

To learn more about Parting Stone and how you can offer solidified remains to your families visit