Kelly Manion Named New Homesteaders Director of Consumer Marketing

Funeral Industry News Funeral Industry Press Releases Homesteaders Life Company May 17, 2023
Homesteaders Life

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Kelly Manion Named New Homesteaders Director of Consumer Marketing

West Des Moines, Iowa — Homesteaders Life Company is pleased to announce that Kelly Manion has joined the  company’s consumer engagement team as Director of Consumer Marketing. In her new role, Manion will oversee  marketing efforts to support Homesteaders’ consumer-focused initiatives. 

“Kelly possesses a wealth of experience and passion for the work we are doing and understands the value of  ongoing research, innovation and development of solutions that help funeral professionals connect with more  consumers than ever before,” said Jon Lefrandt, Homesteaders SVP-Consumer Experience. “Her strong  connection to and understanding of the funeral profession will be invaluable in this role.” 

Manion brings more than 20 years of experience to Homesteaders, including a decade as the Director of  Consumer Engagement for the Funeral Service Foundation.  

“I believe in the key role funeral service professionals play in supporting grieving families and communities,”  stated Manion. “Becoming a part of the Homesteaders team was the perfect way for me to continue my career in  this field. I am thrilled to join such an energetic and passionate team, and I am eager to contribute to the growth of  the Homesteaders brand.” 

Manion earned her bachelor’s degree in English and organizational communication from St. Norbert College in  De Pere, Wisc. In addition, Manion has served as a funeral service apprentice with the Milwaukee Area Technical  College and received her grief support specialist certificate from UW-Madison.  

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing  products and services to help people design a better farewell. Visit to learn more.