PC Mummies & Plot Holes | 4M #80

Funeral Industry News Morticians' Monday Morning Mashup March 27, 2023
4M 80

PC Mummies & Plot Holes | 4M #80

Welcome to the eightieth edition of Morticians’ Monday Morning Mashup, 4M #80, where we’ll serve up bite-sized, easily-digestible nuggets of the deathcare news you need to crush conversations in the week ahead. Bon appetit!

Recompose looks to the crowd

Recompose, Washington’s OG natural organic reduction facility, has launched a crowdfunding campaign to raise $5 million. Even with a $1,000 minimum investment, the campaign had already raised $343,000 as of last Wednesday. According to a recent announcement, these funds will be used to “support the development, operations, and expansion of the company,” which currently employs 18 people and has performed services for 250 individuals since its founding in 2017.

It won’t Leaf anyone in the dust

Looking for a little more transparency in your fleet? Check out this Nissan Leaf hearse, now available on Facebook Marketplace for pick up in the UK. This all-electric Leaf was converted for use as a super-compact transport vehicle by Brahms Electric Vehicles, and offers “full visibility of the coffin and flowers through the large side window.” There’s room for the driver and one (non-deceased) passenger, too.

What’s next?

Have you heard the latest non-PC word we are no longer allowed to use? It’s “mummy.” Museums in London and Scotland have officially canceled the word “mummy,” as it’s now deemed “dehumanizing.” The now-acceptable terms are “mummified person” or “mummified remains” — or, if you are familiar with the gender, you may use “mummified man, woman, boy, or girl.” According to a museum spokesperson, the new terminology “encourages our visitors to think of the individual.”

Do your worst

Where do you go for 4M content when the real deathcare world has been relatively quiet? Reddit, of course. In the spirit of entertainment, we scraped the bottom of this channel for the following nuggets. You’re welcome, in advance.

What would be the worst possible name for a funeral home?

  • Rick & Mortuary
  • Créme & Torium Associates
  • I kid you not, this is 100% real. In the NSW (Australia) country town of Maitland there is a funeral directors business that has been run by the same family for four generations and incidentally was where my own father was cremated. Ladies and gentlemen, I give you … The Fry Brothers.
  • Happy Endings

What’s a funny funeral home slogan?

  • Where everyone’s story ends in a plot hole. 
  • We serve the mortality challenged
  • We put the “fun” in funeral!
  • Our prices are to die for

The secret’s out

It’s more than likely there is no course on search engine optimization (SEO) in mortuary school. But that’s ok, because the cool kids at MemoryShare know all about it — and they know how to improve yours … while at the same time making streaming services super simple for your staff. Get ready for a little mortuary math here (also probably not a class):

SEO + superior streaming services + super simplicity + safety and security = 

The MemoryShare not-so-secret sauce for success

MemoryShare’s exclusive app makes streaming super easy; you can record your full service with the touch of a button. By sharing these streams with your community, you showcase your excellent service and create name recognition with the viewers. Aaaannnd that’s not all, folks. Because MemoryShare videos are embedded on your own website (and not on the site of a separate streaming provider) your site gets more views, which results in street cred with the search engines. 

Two things funeral homes need in 2023 are visibility and increased call volume. MemoryShare provides both of these things as well as a team of REAL people you can talk to if you ever run into trouble. So what are you waiting for? Learn more about  MemoryShare today!