Dean Lambert to Retire After Nearly 25 Years with Homesteaders

Funeral Industry News Funeral Industry Press Releases Homesteaders Life Company February 13, 2023
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Dean Lambert to Retire After Nearly 25 Years with Homesteaders

West Des Moines, Iowa — Homesteaders Life Company President, CEO and Board Chair Steve Shaffer  announced today that longtime marketing officer Dean Lambert plans to retire from the company after nearly 25  years of service.  

“Dean joined Homesteaders as the company sought to enhance its brand and continue as a major player in the  preneed insurance funding market. He developed a strong strategy and a marketing offering that helped propel  Homesteaders to a position of sustained market leadership,” Shaffer commented. “We’re grateful for Dean’s leadership and longstanding dedication to Homesteaders’ success, but I think many would agree he’ll be  remembered for his passion for elevating the funeral profession in the eyes of consumers and as both an exceptional market influencer and personal friend.” 

Lambert began his relationship with Homesteaders as a consultant in 1996 and became Director-Marketing Communications in 1998. He advanced through leadership, ultimately becoming SVP-Marketing and  Communications in 2014. 

“I feel honored to have been part of a chapter in Homesteaders’ history that includes its evolution to prominence  in the preneed funding arena,” Lambert reflected. “I am eternally grateful for the many lessons I have learned and  the ability to be a part of the enormous success of the company for so many years.” 

On February 20, Lambert will assume a new role as Executive Director of the Life Insurers Council (LIC), a  global life insurance networking organization of which Homesteaders is a longtime member and supporter. Shaffer, who is currently serving as Chair of the LIC’s Advisory Committee, says Lambert brings a combination  of high energy, creativity and servant leadership to his new role. “It’s a perfect fit for the future of the LIC.” 

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing  products and services to help people design a better farewell. Visit to learn more. 

The Life Insurers Council is a council of LOMA that provides networking and practical business solutions for  small-to-midsize life insurance companies, improving performance through shared excellence. Visit to learn more.