15 Viral Video Hooks for Any Funeral Home or Cemetery

What happens when you create more than 1.2 million Facebook posts for funeral homes? You figure out what works — and what doesn’t.

By “works” we mean what drives engagement — what gets people to read, like (or love!), and comment. It’s what ultimately gets your website contact form filled out and your phone ringing.

So without further ado, here are the top viral video hooks that are guaranteed to get more engagement for your funeral home or cemetery:

1. “Here’s what people don’t know about working at a funeral home…”

You did know that deathcare is a kind of an enigma to most people, right? Even though you might get that look (you know the one) when you introduce yourself at a party as a funeral director, deep down people really want to know what goes on behind the red velvet curtain. Use this hook on your next video and I guarantee you’ll get views. Share a few truths about your job that both intrigue and impress them. You’ll gain their trust and make folks feel like they know something most other people don’t. They’ll want to know more, and they’ll come back for it.

2. “This is the funniest thing that’s happened to me as a funeral director…”

So this is NOT where you talk about the corpse that rose up from the embalming table or the time you dropped a casket at the cemetery. Because those things aren’t funny and no one wants to think of that happening to their loved ones. What you share with this hook are the truly funny, yet respectful and endearing stories, like the time someone showed up at the funeral wearing the exact same outfit as the deceased, or the time when the florist mixed up the flowers and delivered a Bon Voyage arrangement instead of condolences. The goal of this kind of post is to dispel the assumption that all deathcare professionals are dour, Lurch-looking guys with no sense of humor. It’s ok to let them know you’re human and don’t take yourself too seriously.

3. “This is the secret funeral homes won’t tell you…”

Transparency is a buzzword these days, and for good reason. You can find out pretty much anything you want to know online, like the real source of that shady politician’s biggest donation or the fact that that actor actually has three wives. It’s much, much better if folks hear the truth from you first. In deathcare, that might mean talking about how embalming isn’t required, but here’s why it’s a good idea, or that you have a lot of choices for disposition of cremains (and that you can help them decide what’s best). Transparency = trust. Remember that.