StoneMor Inc. Announces Partnership With Empathy to Expand Support Offered to Families Dealing With Loss

Funeral Industry News August 11, 2021
StoneMor Logo
CDFuneralNews

We believe that every funeral director should have the tools to succeed. With the help of our field-leading partners, we publish daily funeral industry news and provide free tools to help our readers advance their careers and grow their businesses. Our editorial focus on the future, covering impact-conscious funeral care, trends, tech, marketing, and exploring how today's funeral news affects your future.


StoneMor Inc. Announces Partnership With Empathy to Expand Support Offered to Families Dealing With Loss

BENSALEM, Pa. and TEL AVIV, Israel — StoneMor Inc. (NYSE: STON), a leading owner and operator of cemeteries and funeral homes in the United States, today announced a partnership with Empathy, a service platform that helps families navigate the journey they face after losing a loved one. StoneMor will now offer Empathy’s application to its customers, extending its commitment to supporting families in their time of need by including practical guidance, automated tools, and grief support.

Planning a funeral is often just the first of countless logistical tasks that millions of Americans face every year after losing a loved one. In the weeks and months following the funeral, families spend, on average, over 500 hours dealing with immediate needs such as validating a will, as well as on long-term processes such as account cancellations, estate administration, benefit claims, and property cleanout. These logistical challenges can leave families overwhelmed and overburdened, making the grieving process even more difficult.

StoneMor provides families with the best care for planning and managing end-of-life services through a broad scope of products and services across a national portfolio of cemeteries and funeral homes; now, by partnering with Empathy, StoneMor is extending that care to assist in the management of the many logistical burdens that families face following the funeral service. Empathy’s app walks families through the immediate and long-term tasks associated with the loss of a loved one, employing sophisticated software to personalize guidance, simplify complex procedures, automate processes, and ease unnecessary friction for families at their most vulnerable time. Empathy also offers human support via live chat in order to provide users both emotional and practical assistance, creating a hybrid experience to help families navigate arrangements and grief.

“Our goal at StoneMor is to constantly seek out new ways to enhance the services we provide to families in need. This is an opportunity to leverage a new technology platform that will extend our support and expand our services long after a family’s initial loss,” said Joe Redling, StoneMor’s CEO.
“Laying your loved ones to rest will always feel daunting, lonely, and overwhelming—it is absolutely the worst time to be burdened with navigating a crippling bureaucracy,” said Ron Gura, Co-Founder & CEO of Empathy. “Technology has the potential to help ease the burden of logistics following loss, and we are proud to partner with StoneMor, one of the largest companies in the space supporting thousands of families across the US. StoneMor is an established and trusted player in the industry, and they understand and embrace the potential of technology to enhance the overall services they provide to families in need. We are excited to have StoneMor join us in leading this effort to drive positive change in end-of-life care.”

About StoneMor Inc. StoneMor Inc., headquartered in Trevose, Pennsylvania, is an owner and operator of cemeteries and funeral homes in the United States, with 301 cemeteries and 70 funeral homes in 24 states and Puerto Rico.

StoneMor’s cemetery products and services, which are sold on both a pre-need (before death) and at-need (at death) basis, include: burial lots, lawn and mausoleum crypts, burial vaults, caskets, memorials, and all services which provide for the installation of this merchandise. For additional information about StoneMor Inc., please visit StoneMor’s website, and the investors section, at http://www.stonemor.com.

About Empathy Empathy’s mission is to help families deal with loss, incorporating both emotional and logistical support for the families in their time of need. Powered by technology and driven by purpose, Empathy’s application simplifies and streamlines end-of-life bureaucracy with personalized plans and grief support. Launched in 2021 and headquartered in New York and Tel Aviv, Empathy was founded by Ron Gura and Yonatan Bergman and is backed by VC firms General Catalyst and Aleph. To receive more information about Empathy’s app, visit us at Empathy.com.