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Vanity Won’t Create ROI | DISRUPTu! 052

September 11, 2018

We believe that every funeral director should have the tools to succeed. With the help of our field-leading partners, we publish daily funeral industry news and provide free tools to help our readers advance their careers and grow their businesses. Our editorial focus on the future, covering impact-conscious funeral care, trends, tech, marketing, and exploring how today's funeral news affects your future.

Vanity Won’t Create ROI | DISRUPTu! 052

Likes are great, but they don’t always create ROI. Often times, the perception of high likes on a page gets confused with actual buying potential. Ryan teaches that likes can often be a vanity metric that don’t necessarily lead to ROI on your Facebook page. ROI comes through valuable content. You may be thinking, What is valuable content? Can I re-purpose high engagement content that I have used in the past? Should I boost every post? Ryan answers all of these important questions in this episode of DISRUPTu!

About Ryan Thogmartin:

Ryan Thogmartin is a death care entrepreneur and the CEO of DISRUPT Media and creator of ConnectingDirectors.com. | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles

About DISRUPT Media:

Most deathcare companies struggle with Facebook marketing. We provide a process for creating personalized Facebook content that will drive community engagement and measurable leads ensuring growth and profitability.