Funeral Industry News

This Is What I Would Tell My Staff

October 7, 2015

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.

This Is What I Would Tell My Staff

Article originally appeared on Funeral Home Consulting

What happened to social etiquette?

You spend a couple of million dollars on a new building and you let the public be disappointed the moment they enter the door.

I visit a lot of funeral homes and the experience ranges from abysmal to glorious with a whole lot more on the abysmal side than the glorious side. We all know first impressions are everything.

So, here is what I would tell my staff:

  • The lobby is not the employee lounge
  • Stand when someone enters a room (stand, don’t struggle to get up)
  • Look people in the eye
  • Greet everyone
    • introduce yourself
    • ask if you can help them
    • say good morning, good afternoon or good evening…not Hey, How ya’ doin’ or some other colloquialism
    • offer to shake hands
  • For frequent visitors like delivery and mail get to know their names and use them
  • Wear your name tag where it can be seen
  • Don’t slouch — stand up and sit up straight
  • Be warm and approachable
  • Offer them a cup of coffee or bottle of water

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