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Facebook Adds Call to Action Button on Pages

December 23, 2014

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.


Facebook Adds Call to Action Button on Pages

Article from: Funeral Social powered by DISRUPT Media

Pages are an important destination for people on Facebook, and Facebook is building new ways for people to interact with businesses through them. A week ago, Facebook announced a new call-to-action feature that will help Pages drive business objectives.

Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.

Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. The seven calls to action available are:

Book Now
Contact Us
Use App
Play Game
Shop Now
Sign Up
Watch Video

For online cremation company and FUNERAL Social client, Smart Cremation, using the call-to-action button allows Facebook users to download a FREE cremation planning kit with one button click.

The call-to-action feature will roll out in the US over the next few weeks and worldwide next year.

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