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Outshine Competitors and Boost Business Operations

April 28, 2014

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Outshine Competitors and Boost Business Operations

Join Your Peers at the Funeral Service Business Plan Conference

There’s a reason why top funeral home owners, managers and professional staff eager to march up the ladder invest their time and money to come to the Funeral Service Business Plan Conference: They know it pays off – for them and their families.


When you come to the Nov. 13-14 conference at the Don CeSar Beach Resort in St. Pete Beach, Fla., you’ll discover proven methods to boost market share and outshine competitors.


“We’ve gathered some of the top thinkers and funeral home operators in the profession, and they’ll deliver insights, guidance and tools that will enable attendees to help more families,” said Thomas Parmalee, editor of Funeral Service Insider, which is coordinating the conference.

At the conference, you’ll learn how to:


  • Promote a culture that demands excellence.
  • Take price out of the equation by providing superior value.
  • Sell products and services based on individual behavioral styles.
  • Harness technology to boost efficiency and profits.
  • Build a more robust preneed program.
  • Position your firm for a sale or capitalize on opportunities to expand.
  • And much more!


You’ll learn proven techniques from the following experts:


Quinn Eagan, who might be the best seller of preneed ever, and that’s a reputation he’s earned. As the president of Preneed Funeral Program, he’s sold more than $2 billion in funded prearrangements.


Ernie Heffner is president of Heffner Funeral Chapels & Crematory in York, Pa., which includes seven funeral homes. He graduated from the Pittsburgh Institute of Mortuary Science where he lectures annually.



Doug Gober is the executive marketing director at Live Oak Bank, which provides funding to funeral home owners. He began his funeral service career 32 years ago as a sales representative in the casket industry.


Dan Isard, founder and president of The Foresight Companies in Phoenix, is one of the death-care profession’s most trusted advisers. He’s also the author of “What Every Funeral Director and Cemeterian Should Know About Cremation” and “The Complete Preneed Perspective.”


Dean Lambert is vice president of marketing for Homesteaders Life Co. in West Des Moines. Before joining Homesteaders in 1998, he was founder and president of a marketing communications company.


John McQueen is a second-generation funeral director and the sole owner of Anderson-McQueen in St. Petersburg, Fla. Known as one of the most forward-thinking funeral home owners in the nation, his firm was one of the first to offer alkaline hydrolysis.


Melvin C. Payne co-founded Carriage Services in 1991, and he serves as the company’s chairman and CEO. He strongly believes that employees must be empowered to achieve organizational goals.


Debra J. Schmidt, also known as the “Loyalty Leader,” owns Loyalty Leader Inc. She helps companies boost profits by leading the way to greater customer, employee and brand loyalty.


Scott and Kimberly Simons operate SRS Computing, which has installed management software in thousands of funeral homes in North America and Australia.


Sign Up Now, and Get These Bonuses!


Bonus #1: Get FREE ADMISSION to a tour and reception at Anderson-McQueen’s Cremation Tribute Center, which includes its state-of-the-art Bio-Cremation Unit from Matthews Cremation Division.


Bonus #2: Sign up by Aug. 30, and you’ll get our early-bird rate, which saves you $100 off your registration!


Bonus #3: Continuing education credits are available for registrants from most states. Be sure to ask us for details.


To learn more about the ninth annual Funeral Service Business Plan Conference, visit or call 800-500-4585 and select Option 1