Funeral Industry News® Announces Obit Performance Measurement Reporting

April 8, 2013

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.® Announces Obit Performance Measurement Reporting

Obit Performance Metrics Illustrate the Power of the Obituary Platform and Distribution in Driving Traffic, Revenue and Leads

BOSTON, MA ­– April 08, 2013 –, the online source for local and national obituary news, announced today that it will be unveiling at the ICCFA Annual Convention & Exposition in Tampa, FL a new suite of obituary performance reports that will be distributed monthly to their Premier Funeral Home Partners.  The goal of the reports is to help funeral homes that leverage the platform and obituary distribution network to understand how the various elements of their obituary programs are performing across a wide range of different measures.  The monthly metrics reports will include a proprietary Obitformance Rating™ for each partner so that they can see how the performance of their obits are measuring up relative to other funeral homes within the Tributes Network along with intelligent tips for each individual measure identifying ways to improve.

As the industry innovator in multi-media online memorials and digital obituary distribution that is unencumbered by the limitations of print media, is continuing to lead the profession forward in harnessing the power of their online obituaries to increase customer satisfaction in the wake of increasing demand for enhanced digital products while simultaneously driving business growth.  The metric reports are designed to put more information and control into the hands of its customers that they can leverage to drive continuous improvement across the many facets of their obituary programs to ensure that they are extracting the maximum value both for their families and for their businesses.

“At Tributes we are continuing to deliver on our mission to provide comprehensive and cost effective obituary distribution through a single online consumer brand focused on making US obituary, service and funeral home information easy to find on the Internet for people across the country and around the world while delivering on the commitment we made over 5 years ago to build a unifying platform for the funeral profession that helps firms large and small leverage their online obituary programs in a myriad of ways that drive business success,” said Elaine Haney, CEO and President of Tributes, Inc.

To learn more about this exciting new feature of the Premier Funeral Home partner program visit: