Funeral Industry News

FrontRunner Enables Advanced Response to Assist Newtown, Connecticut

December 18, 2012

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FrontRunner Enables Advanced Response to Assist Newtown, Connecticut

Within minutes of hearing of the tragic events at the Sandy Hook Elementary School, FrontRunner and their team spun into action.  The advanced architecture and networked approach of their software allowed them to instantly bring people from around the world together to support the families and communities affected by this unspeakable event.

“I am proud to have the most progressive clients, distribution partners, integration partners as well as the most dedicated, compassionate and caring staff that any CEO could ask for,” says Kevin Montroy, Founder / CEO of FrontRunner Professional.

Within hours, FrontRunner assembled a response team, including FrontRunner’s newest member; Jim Miller, of, who put donated grief resource books and video support messages in the hands of the funeral homes; Nancy Burban, FrontRunner Professional’s social media contributor, and select members of their in-house creative and development teams.

In addition, FrontRunner’s Distribution Partner, Matthews International, quickly responded to the tragedy by generously and compassionately donating caskets to all families. Their social media team also reached out to their network, and by Saturday had over 40 embalmers volunteering to assist in any way they could.

Sadly this tragic event raises the ongoing concern by funeral professionals about newspapers using online obituary postings to confuse the public by capturing condolences and well intended messages that will never make it to their intended audience and go down in a matter of days with all that good lost.The Book of Memories records used for the families on the Honan Funeral Home website included the new children’s tribute designed over the weekend, especially for this cause. These permanent tribute websites enable the public to leave condolences that not only go directly to the families, but can be viewed by friends and families for generations.

In addition, FrontRunner enabled the network of their valued funeral home clients by launching a universal banner on all of their 2,300 funeral home client websites. This banner makes it possible for the communities these funeral homes serve, throughout North America; to collectively share condolences and words of support, on the permanent Book of Memories™ tribute website:

Within just a few hours after launching this Book of Memories memorial website, there were an overwhelming number of online visitors, many who were able to leave their heartfelt thoughts. These messages of sympathy and support will be permanently archived on the Honan Funeral Home website.

In addition, until the end of the year, FrontRunner will be donating all of their proceeds normally used to support the permanent hosting of the Book of Memories™ websites across all clients sites to the town of Newtown, Connecticut, to help in any discretionary way that can help their community heal.

“We are proud of what we have been able do for these families and this community over not only their darkest days, but that these permanent online memories will be a constant reminder of just how much the world cares – and more importantly, a chance to reinforce just how much funeral professionals care”, says Montroy.