Guest Post: 7 Mistakes Funeral Directors Make with FacebookI just read a new article by Robin Heppell titled, 7 Mistakes Funeral Directors Make with Facebook – it is definitely a must-read. It’s great for Facebook beginners and there are some great nuggets for Facebook veterans too (you know, people on Facebook for over 6 months). Did you know there are more women than men in the US on Facebook and there are over 3 million American 55+ on Facebook? For more details and the List of Mistakes…
It seems like Funeral Directors are going ?Facebook Crazy? – every day I am receiving friend requests from Funeral Directors and seeing Funeral Homes creating profiles, pages, and groups.
The problem is that I see a ton of mistakes being made – most inadvertently because there is not a lot of direction and guidance available on HOW to use Facebook properly for the Funeral Industry.
There is no Best Practices for Funeral Homes and Facebook (not yet anyway) but I have been really digging deep into what IS the best way for funeral directors to harness the power of Facebook from a Relationship & Loyalty Building (Marketing) strategy without crossing the line of doing business in a social community.