Funeral Industry News

NFDA Attendees ?Paw? Their Way Into Pet Loss Presentation

October 21, 2010

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.

NFDA Attendees ?Paw? Their Way Into Pet Loss Presentation

Wow! The NFDA 2010 convention in New Orleans this past week was an incredible event! From the attendance to the accommodations ? there sure was excitement in the air.

Mid-week, attendees filled the room to hear about one of the hottest topics in the death industry ? pet death care services. While I?ve been speaking on this topic for 5 years, the room was still packed with those interested in hearing about these services. When I asked the attendees how many of them were already in the business of serving pets, very few hands were raised. When I inquired as to how many are anticipating adding these services to their existing human death care business, numerous hands went into the air.

The session was lively ? it was challenging to the listener ? and it was intriguing! The biggest challenge was in the ?view? of the business model. As a pet loss business owner, I challenged the group to look at the creation of their pet loss business in a different way than what they are seeing in the market ? DO NOT follow what they are seeing with 95% of the other pet loss businesses out there. The bottom line – a pet loss business DOES NOT have to rely on the veterinary industry as their sole lead source.

My permission to the group ? do your pet loss business in the way that you handle your human loss business. Create the same type of experience for the pet parent family that you create for a human family as they honor their loss.

I?m going to say it again ? don?t follow when you create your pet loss business. Be a leader. After all, it truly is what your pet parent families want ? and deserve.