Yes, it’s a strong claim to make, but there are too many examples of funeral related businesses whose Facebook pages ARE working to deny the truth…when you do it right, your page will generate a lot of attention, engagement and leads (yes, real leads from families in your community).
The Family Service Counselor is accountable for assisting families in making cemetery arrangements through the selection and purchase of cemetery property, merchandise, and services on at-need or pre-need basis, ensuring the expectations of client families and their guests are exceeded.
“Since we started working with Ryan and his team at DISRUPT, our Facebook “Likes” have gone through the roof,” stated Music. “To be brutally honest, I don’t feel like I’m wasting my advertising dollars at all.”
Social media outlets (Facebook, Instagram, Twitter) are here to stay. They may evolve but, like hunger, they will never go away. You can ignore utilizing them in your marketing plan. But if you do, your business will eventually die.
Here are 15 statistics that make our point:
Just because Facebook is available and fairly easy to utilize does not mean it’s a slam dunk to do it well. Many poorly executed, inefficient, and downright ugly Facebook pages exist out there. We’ve identified the 6 critical elements below you’ve got to get right. Check these things against your business page to make sure your Facebook presence is not a distraction and a detriment to your funeral home:
This means that over half of Americans carry, in their purse or pocket, the means by which you can capture their attention with the content you post!
With this in mind, here are some ideas for generating preneed leads on your Facebook page:
Arlington National Cemetery is phasing in enhanced security measures for those who visit the cemetery. In addition to random ID checks and other security measures already in place, the cemetery will require visitors to go through additional screening.
Finding content for your funeral home’s Facebook page can be tough. We have you covered! We have created a premium 9/11 Tribute video post that is perfect for your funeral home’s Facebook Page.
On today’s show we are going to interview one of our own, our Spotlight is humorous and goes to Mississippi…and the WTF is a trashy funeral home advertisement. Buckle up it’s going to be a bumpy ride!
Facebook reach is the number of unique people who see the content you post. Obviously, you want your content to be seen by as many eyeballs as possible! Understanding reach is critical to administrating an effective and efficient Facebook presence. Reach affects every other metric you can track: engagement, Likes, Comments, Shares, clicks, and negative feedback.
There are 5 basic kinds of reach: post, page, organic, viral and paid. Each is briefly defined below: