Just because Facebook is available and fairly easy to utilize does not mean it’s a slam dunk to do it well. Many poorly executed, inefficient, and downright ugly Facebook pages exist out there. We’ve identified the 6 critical elements below you’ve got to get right. Check these things against your business page to make sure your Facebook presence is not a distraction and a detriment to your funeral home:
This means that over half of Americans carry, in their purse or pocket, the means by which you can capture their attention with the content you post!
With this in mind, here are some ideas for generating preneed leads on your Facebook page:
Arlington National Cemetery is phasing in enhanced security measures for those who visit the cemetery. In addition to random ID checks and other security measures already in place, the cemetery will require visitors to go through additional screening.
Finding content for your funeral home’s Facebook page can be tough. We have you covered! We have created a premium 9/11 Tribute video post that is perfect for your funeral home’s Facebook Page.
On today’s show we are going to interview one of our own, our Spotlight is humorous and goes to Mississippi…and the WTF is a trashy funeral home advertisement. Buckle up it’s going to be a bumpy ride!
Facebook reach is the number of unique people who see the content you post. Obviously, you want your content to be seen by as many eyeballs as possible! Understanding reach is critical to administrating an effective and efficient Facebook presence. Reach affects every other metric you can track: engagement, Likes, Comments, Shares, clicks, and negative feedback.
There are 5 basic kinds of reach: post, page, organic, viral and paid. Each is briefly defined below:
We currently have a full time opening for a Funeral Director Associate at Greenwood/Memory Lawn Mortuary in Phoenix, AZ. This is the opportunity to be part of the Dignity Memorial® provider network and grow your career in the funeral, cremation and cemetery services business.
Certainly, posting attractive content is important, but there are some fairly simple things you can do to draw increased attention and engagement on your Page. Below are some ideas that are easy to implement and sure to create a bit more buzz around your funeral home Facebook business Page and your brand:
Kates-Boylston Publications is holding numerous events in November and December, but funeral professionals need to sign up soon to get the best deal.
In a conversation with a prospective client a few weeks ago, he used the term “puffy” to describe this content. He subscribed to a service that provides these kinds of images for his funeral home Facebook page. He contacted us because, in his experience, this “puffy” content was doing little to draw more people to his page or to increase engagement in any meaningful way.