You may be asking yourself, what is Facebook Reach? Let us answer that for you: Reach: The number of unique people who saw any content about that post. This will include both fans and non-fans. On average, only 1-6% of your total Facebook audience is actually seeing the content that you are posting.
Download our free white with 7 simple steps on how you can increase your reach and stay ahead of the game.
The industry has been abuzz this week with news that Legacy.com is waiting for the ink to dry on their acquisition of their competitor obituary host site, Tribute.com. Buzz can be good or bad. Unfortunately for funeral directors everywhere, this week’s buzz is decidedly the latter.
Yesterday’s announcement that Tributes.com was acquired by Legacy.com just screwed thousands of funeral homes.
Tuesday was the day Google began globally rolling out it’s mobile-friendly update (many have called this #mobilegeddon).
If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search.
Couldn’t make it to the ICCFA convention? Here is a very quick hyperlapse tour of the exhibit hall!
Scott Gilligan, a well-known and respected attorney that specializes in death care issues over the past 30 years has created an article for funeral homes to consider regarding the collection of DNA and storage for the families they serve. Included in the communication are items to consider when selecting a DNA storage company and sample language to add on Cremation Authorization Forms.
Well, it’s already 2015. So what should funeral homes do?
We’ve put together a list of tips to help you maximize your funeral home’s Facebook presence and content while still conforming to Facebook’s latest round of algorithm changes.
The way your client families are consuming content is rapidly evolving, and it’s up to funeral homes (you) to make sure your Facebook strategy is also changing with those habits, ensuring success and growth for 2015.
Using their proprietary FUNERAL Social Design Process, DISRUPT Media is helping Astral to create a platform to build social networks among people who share interests, activities, backgrounds or real-life connections in the funeral industry and the public.
After watching this interview I guarantee you will be thinking about your business in a way you never have before and you will suddenly see a wild similarity between great sex, blowing things up and running a profitable funeral business.
In todays world of limitations, funeral homes should do everything possible to remove the limits on the services they provide to families they serve.
Here are five things a funeral director should never say to a family: